Dr Fahim Chowdhury is a key contributor to the BASE Project’s work on advancing Digital Product Passport (DPP) readiness and awareness. As Chief Executive Officer of Technovative Solutions Ltd. and Chairperson of DigiProd Pass Ltd., he brings strong leadership and technical expertise in digital transformation for sustainability, circular economy, and supply chain traceability. Dr Chowdhury supports EU-aligned initiatives by translating DPP regulatory requirements into practical, industry-ready solutions. Through training and awareness sessions, he helps stakeholders build a clear, hands-on understanding of DPP frameworks, strengthening capacity for compliance, transparency, and innovation across global value chains.

Salauddin Sohag is a business and technology leader with extensive experience in digital transformation, product management, and financial services. He is the Managing Director of DigiProd Pass Ltd, a Technovative Solutions company, where he leads product strategy, innovation, and partnerships to deliver sustainable growth and impactful solutions.

Over the past decade, Sohag has held senior roles at Technovative Solutions Ltd (TVS), Vertex Inc, and Lloyds Banking Group, driving initiatives that simplified complex processes and transformed customer experiences. His leadership approach is rooted in Agile principles, collaboration, and adaptability, ensuring that teams and organisations remain resilient in an evolving business landscape.

He holds a BA (Hons) in Business Administration & Marketing from Manchester Metropolitan University and has pursued advanced certifications in Agile Software Development (ETH Zürich), Project Management (University of Adelaide), and Trade-Based Money Laundering (University of Manchester Business School).

Sohag is passionate about using technology to shape a better future—delivering solutions that create meaningful impact for industries and communities alike.